BRAND VISION & PHILOSOPHY

Institute of Awakening Mindfulness (iAM) brings mindfulness research and practices to day-to-day living. Though mindfulness, the eastern wisdom, is an old concept, recently it became popular as a tool for overall wellbeing.


We believe that the concepts of mindfulness and tools can have a positive impact in most areas such as health, happiness, healing, leadership and performance. And we also understand the most of us will not be able to go for long silent retreats in the mountains. So our role to make these concepts and tools available to everyone in an easy, step by step way so that you can get the benefits without investing much of your time.


While we have heard that our thoughts and beliefs affect the reality we create, most of us did not have simple and practical tools and methodologies to practice and create our reality. Our aim is support humanity with easy to do mindfulness processes that could increase the quality of life.

HOW WE STARTED

The journey started when 2 of us met - one a management consultant & mindfulness practitioner and the other an celebrity & mindfulness coach. Soon we found 6 other like-minded individuals who had expertise in one of the essential areas required make a meaningful offering for millions - nutrition, psychology, medicine, analytics, design and technology. The resultant offering is India’s first program for healthy & happy pregnancy based on mindfulness.

Rahul is an Entrepreneur, Management Consultant and Meditation practitioner. He started his career with the prestigious global management consulting firm, McKinsey and Company, and worked on CEO priority projects across India, Africa, Middle-East, select countries in Europe & South East Asia, the US and China. Apart from learning about management problems globally, he learnt about a common thread running in these - Human Mindset. He joined a spiritual mission in 2008 and since then, has been learning & practicing Mindfulness Meditation. His decade long experience in healthcare, including working with the UN for public health in India, and a strong passion to ‘solve problems’ led him to start iAM - an institute to awaken mindfulness for health & wellness.

Santhosh is credited for bringing Executive Coaching to India. He is the author of India’s first book on coaching published by Wiley. He is known for his acumen and deep understanding of human behavior. Santhosh works with organizations and leaders to shift limiting beliefs and bring about lasting positive change and he has been identified as a CEO Coach and work with Leadership teams of Airtel, Max group, MSD, Novartis, Vodafone, GSK, NIIT, to name a few. He is also a visiting faculty at ISB, Hyderabad. With over 25 years of experience, he is one of the most sought after coaches in India. He is equally passionate about bringing his insights in the health and wellness space.

THE SCIENCE BEHIND

It is readily arguable that the single most significant development in mental health practice since the turn of the millennium has been the widespread emergence of mindfulness-based approaches. We conduct deep research into modern psychology, medicine, eastern mindfulness practices and mindbody connection to come with simple and practical methodologies.


Our First program was launched in early 2017 for healthy & happy pregnancy. Below is the science behind it.

Here are some videos that talks about the science of Mindfulness and how it helps in Pregnancy.


Nancy Bardacke is a nurse-midwife, mindfulness teacher, and founding director of the Mindfulness-Based Childbirth and Parenting (MBCP) Program, which she currently teaches at the UCSF Osher Center for Integrative Medicine. You can watch her here explaining the benefits of mindfulness during pregancy




This beautiful video demonstrates how mother’s emotions and mental states influence the baby. From Mindless to Mindful childbirth.


Three research studies

“Mindfulness-Based Childbirth and Parenting Education: Promoting family mindfulness during the perinatal period” “Mindfulness-Based Childbirth and Parenting Education: Promoting family mindfulness during the perinatal period”
Effects of a mindfulness-based intervention during pregnancy on prenatal stress and mood: Results of a pilot study.
Mindful pregnancy and childbirth: effects of a mindfulness- based intervention on women’s psychological distress and well-being in the perinatal period.